Sony Pictures Television and OLGA launch Shark Tank Argentina Creators

Sony Pictures Television and OLGA have announced a partnership to develop and commercialize ‘Shark Tank Argentina Creators’. This new adaptation of the global franchise focuses specifically on the creator economy, targeting digital entrepreneurs who build businesses around their audiences, brands, and platforms.

Participants will present their projects to a panel of industry leaders and business experts. They will compete for prizes provided by sponsors and receive strategic mentorship to scale their personal brands and businesses.

YouTube will serve as the strategic partner and primary digital distribution window, with episodes hosted on the OLGA channel in association with Shark Tank Latam. The project aims to bridge the gap between traditional business models and the growing influence of digital content creators.