Soriana invests 50 million pesos to modernize Torreón store

Organización Soriana has invested over 50 million pesos to modernize its Híper Las Fuentes store in Torreón, Coahuila. The renovation includes an expansion of the commercial catalog, new services, and remodeled areas such as fresh foods, bakery, deli, and dairy sections. The updated facility also features a dining area, a Walking Cooler beer chamber, and a new Grill Boutique.

This investment is part of Soriana’s broader expansion strategy in Coahuila, where the company currently operates 42 establishments. These stores represent 219,000 square meters of sales floor and generate 113 direct jobs.

Additionally, the retailer has launched its “En México Oferta Se Dice” promotional brochure, featuring various discounts on household goods, groceries, and personal care products valid through late August.