SORIN and Hello Kitty announce first fashion collaboration

The fashion brand SORIN and Sanrio character Hello Kitty are launching their first collaboration collection, titled ‘SORIN♡HELLO KITTY’. The collection is scheduled for release on September 3, 2026, through sanrio house shops and its official online store.

Based on the concept of ‘MODERN CONTRAST STYLE’, the collection blends mode and feminine aesthetics with Hello Kitty elements. The lineup includes three main items: a ribbon bustier featuring Hello Kitty embroidery, sheer tops with all-over character patterns, and a layered tank dress with a corset-like design.

Physical retail availability includes sanrio house locations in Lumine Shinjuku 2 and Lucua Osaka. Due to anticipated crowds, these stores will implement a numbered ticket system for entry. The collection will also be available via the official online store starting at noon on the launch date.