Sorriso, Brazil to Host Global Agribusiness Festival GAFFFF in July

The city of Sorriso in Mato Grosso will host the Global Agribusiness Festival (GAFFFF) from 23 to 26 July at the Parque Tecnológico Luiz Giroletti. Organized as part of the event’s national expansion, the festival will bring together more than 100 national and international speakers to discuss trends, challenges and the future of agribusiness. Technical forums, business matchmaking, technology exhibitions and a startup zone will focus on linking producers with new digital and efficiency solutions.

A highlight of the program is the debut of a Professional Bull Riders (PBR) Grand Rodeo stage, featuring an international competition that counts toward national rankings and the world circuit. Free concerts by artists such as Murilo Huff, Luan Santana, Wesley Safadão and Natanzinho Lima are scheduled for the evenings, aiming to attract a broad audience.

Municipal Secretary of Economic Development Hilton Polesello said the four‑day event will strengthen Sorriso’s economy, boost business‑travel tourism and raise the city’s profile as a global agribusiness hub. Local hotels, restaurants, transport services and retailers are expected to benefit from the influx of visitors.