Soul Origin and Red Bull partner for premium beverage trial

Soul Origin has announced a partnership with Red Bull to trial a new range of premium blended iced drinks. Starting 17 September 2026, the three flavors will be available across 176 stores in Australia and New Zealand.

The range includes Mango Charge and Blueberry Boost, both featuring mango or blueberry puree blended with a 250ml can of Red Bull and ice. A third flavor, Berry Burst, will be offered exclusively through the company’s online Secret Menu. Each drink is priced at $10.

National coffee manager Sam Taylor stated the initiative is a deliberate attempt to test a new price point and expand the brand’s offerings beyond its core coffee products. The campaign features rugby player Jaime Chapman as the face of the launch, alongside existing ambassadors Jarome Luai and Ellie Carpenter.