Soulja Boy launches DripCo streetwear brand

Rapper Soulja Boy has officially launched DripCo, a new streetwear and accessories brand. The brand debut coincided with the release of his new single, ‘Marvelous’, on August 30.

The collection draws inspiration from the late 2010s aesthetic and includes high-top sneakers, camouflage-patterned pieces, backpacks, swimsuits, T-shirts, and sweatsuits. Pricing for the initial drop ranges from approximately $30 for T-shirts to $120 for camo sneakers.

In addition to apparel, DripCo features a tiered membership program. Benefits for members include early access to product drops, private Discord channels, members-only merchandise, monthly store credit, and invitations to pop-up events.