South Africa and Tanzania Stage Fan Engagements for 2026 FIFA World Cup

In South Africa, The Sandton Times partnered with CineCentre Killarney Mall and SuperSport to host a large-screen screening of Bafana Bafana’s opening match against Mexico at the 2026 FIFA World Cup. The event featured live commentary, prizes and a festive fan zone with supporters wearing national colours.

In Tanzania, Coca‑Cola launched a nationwide campaign running from June 1 to July 18, bringing football‑themed activities to more than 15,000 retail outlets, restaurants and digital platforms. The programme aims to let Tanzanian fans experience the World Cup through in‑store events and online engagement.