South African Singer Tyla Signs Multi‑Million Dollar Deal with Roc Nation

South African pop star Tyla has signed a multi‑million‑dollar global recording deal with Jay‑Z’s Roc Nation, ending her agreement with Epic Records. The partnership was announced with a digital billboard takeover in New York’s Times Square.

The deal comes as Tyla prepares the release of her sophomore album APop, scheduled for 24 July. Roc Nation will provide the artist with worldwide promotion, touring support and access to the label’s roster of global acts such as Rihanna, Alicia Keys and J Balvin, as well as opportunities beyond music into fashion and brand partnerships.