South American tourism workshops strengthen regional commercial ties

Tourism promotion efforts are intensifying in South America through targeted workshops aimed at strengthening commercial ties between regional destinations and travel operators.

In Chile, Sernatur Atacama organized the ‘Atacama Florece’ workshop in La Serena. The event brought together 30 entrepreneurs, including tour operators and travel agencies from the Coquimbo and Atacama regions. The initiative focuses on preparing for the 2026 ‘Desierto Florido’ (Flowering Desert) season, highlighting destinations such as the Huasco Valley to expand commercial opportunities for local service providers.

Simultaneously, the ‘Visit Argentina Workshop’ was held in Santiago to bolster tourism from the Chilean market to Argentina. The event featured the province of Jujuy, which presented its tourism offerings to Chilean professionals. The workshop included business rounds and networking sessions involving various Argentine destinations and major airlines, including Aerolíneas Argentinas, SKY, JetSMART, and LATAM, to discuss connectivity and commercial integration.