South Korea attracts foreign medical tourists as LGBT visitors encounter discrimination signs

South Korea is drawing increasing numbers of overseas travelers seeking comprehensive health check‑ups, with foreign patients rising by more than 70% in 2025. Travelers cite the country’s high‑ranked, affordable healthcare and streamlined services, often arranging visits through medical concierge firms such as Himedi and Korea Medical Institute. At the same time, a gay couple visiting Seoul for the Yeouido Cherry Blossom Festival reported seeing a sign urging opposition to anti‑discrimination legislation, highlighting ongoing tensions over LGBT rights in the country.

These developments illustrate contrasting aspects of South Korea’s growing tourism sector: booming medical tourism driven by cost and quality, and social challenges faced by LGBTQ visitors.