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[BUSINESS] · South Korea · 15 sources

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Part of situation: South Korean regulatory enforcement against major firms (4 clusters)

South Korea fines Baemin and Coupang Eats 631.9 billion won

Fair Trade Commission Baemin Coupang Eats antitrust penalty food delivery market

South Korea’s Fair Trade Commission (FTC) has imposed a record combined fine of 631.9 billion won on Woowa Brothers, the operator of Baemin, and Coupang, the operator of Coupang Eats. The regulator determined that the two platforms abused their dominant market positions, which together control approximately 92.89 percent of the food delivery market, to restrict competition.

The FTC found that both companies utilized most-favored-nation (MFN) requirements to pressure restaurants into offering terms, such as menu prices and minimum order amounts, that were at least as favorable as those on competing apps. Coupang enforced these conditions through its “Wow Store” program, while Baemin used its “Baemin Club” membership. Restaurants that failed to comply faced significant sales declines due to exclusion from these discount-providing programs.

Additionally, the FTC sanctioned Baemin for manipulating its app interface to favor its own delivery service over the “Store Delivery” option. This included reducing the visibility of Store Delivery and displaying estimated delivery times that were significantly longer than actual averages. Coupang was also cited for calculating brokerage fees based on pre-discount prices rather than the actual amount paid by consumers.

Both companies have signaled intentions to challenge the decision through administrative litigation. Coupang argued the penalty was excessive and based on an improper calculation of revenue, while Baemin maintained its practices were necessary defensive measures in a rapidly changing market.

Entities

Baemin · Coupang · Coupang Eats · Fair Trade Commission · Korea Fair Trade Commission · Woowa Brothers

Claims

What the coverage asserts, and how many sources carry each claim.

Sources

Baemin, Coupang Eats hit with record W632b antitrust penalty [www.koreaherald.com]
배민·쿠팡이츠 과징금 6319억원…피해 점주 보상 없고 국고로 [zdnet.co.kr]
“상생이 위법됐다” 배민·쿠팡 행정소송 예고 [biz.heraldcorp.com]
공정위, ‘최혜대우 요구 갑질’ 배민·쿠팡에 과징금 6319억원 ‘철퇴’ [www.hani.co.kr]
공정위, ‘최혜대우 갑질’ 배민 3311억·쿠팡 3008억 과징금 제재 [www.seoul.co.kr]
Antitrust regulator to fine Baemin, Coupang for unfair practices [www.socialnews.xyz]
Antitrust regulator to fine Baemin, Coupang for unfair practices [bhaskarlive.in]
Coupang-Bußgeld: 220 Mio. Dollar wegen Bestpreis-Zwang [www.etailment.de]
Corea del Sur sacude a dos gigantes: multas de 464 millones por abusar de restaurantes [www.negocios.com]
공정위, 배민·쿠팡이츠에 과징금 6319억…양사 “위법성 없다” 반발 [sateconomy.co.kr]
South Korea fines Coupang $220m over food delivery rules [www.verdictfoodservice.com]
Corea del Sur multó con USD 467 millones a aplicaciones de delivery por presionar a los restaurantes con los precios [asiainfonews.com]
공정위, 배달앱 ‘최혜대우 요구’ 제재…배민·쿠팡이츠에 역대 최대 과징금 [socialvalue.kr]
공정위, 배민·쿠팡이츠에 역대 최대 6319억원 과징금…양사 "위법성 없다" - 경북도민일보 [www.hidomin.com]
‘배달앱 투톱’ 배민·쿠팡이츠, 갑질도 나란히…6319억 철퇴 - 시사저널 [www.sisajournal.com]