South Korean brands to launch pop-up events in Tokyo

Several South Korean brands are set to showcase products through specialized pop-up events in Tokyo in late October and early November 2026.

In Nakano, NOAH Co., Ltd. will host ‘K-LIFE STYLE IN NAKANO MARUI’ at Nakano Marui from October 30 to November 3. The event serves as a market verification platform for Korean food brands aiming to enter the Japanese market. Featured products include soy-marinated crab (ganjang-gejang), plum makgeolli, and various meal kits such as samgyetang. The initiative aims to test consumer responses to pricing, packaging, and preparation methods to facilitate long-term distribution in Japanese department stores and e-commerce channels.

Additionally, the Korean select shop National Point, operated by BiS Co., Ltd., will participate in the ‘Shinjuku Gourmet Garden’ at Shinjuku Central Park from October 31 to November 3. The shop will exhibit and sell leather goods, including bags and jackets, primarily focusing on the ‘TOUR RECORD’ brand.