South Korean companies adopt AI for security and innovation

South Korean companies are increasingly integrating artificial intelligence to enhance operational security and consumer experiences.

Home & Shopping has launched an AI-based counterfeit monitoring system in collaboration with FAIKERZ. The system analyzes product images, names, prices, and sales patterns to identify and suspend suspicious listings. For luxury goods, the company utilizes verification from the Trade Related Intellectual Property Protection Association (TIPA) to ensure authenticity.

Baskin Robbins is accelerating its digital transformation under CEO Heo Hee-su by applying generative AI to product development and customer engagement. The company has utilized Google’s Gemini to develop new flavors and is implementing AI-driven personalized recommendations via its mobile app. Additionally, Baskin Robbins plans to introduce AI chatbot features to allow customers to participate in recipe development through interactive dialogue.