South Korean department stores launch luxury Chuseok gift sales

Major South Korean department stores, including Lotte, Shinsegae, Hyundai, and Galleria, have launched their main sales for Chuseok holiday gift sets. This year, retailers are shifting focus from traditional quality to high-end scarcity, convenience, and experiential offerings.

Lotte Department Store has increased its product variety by 20%, featuring rare items such as Ulleung Chikso beef and Almas Gold caviar. They are also introducing convenience-focused products like pre-steamed barley corvina and AI-generated holiday greeting cards.

Shinsegae Department Store is targeting luxury demand with premium beef and dried corvina sets priced up to 3.5 million won. Their offerings extend beyond food to include traditional crafts and luxury travel packages to destinations like Egypt and Hong Kong.

Hyundai Department Store has expanded its beef gift set volume by 10% and is offering ultra-premium alcohol, including a Petrus vertical collection priced at 360 million won. They are also utilizing AI shopping assistants to recommend gifts based on budget and recipient.

Galleria Department Store is differentiating itself with highly exclusive items, such as top-grade beef sets and premium Manuka honey, alongside gourmet desserts from international brands.