South Korean financial firms expand services through special products and digital innovation

South Korean financial institutions, including securities firms, fintech companies, and asset managers, are expanding customer engagement through special interest products, brand content, and digital services.

Kiwoom Securities is offering a 3-month special issuance note at 5.80% per annum to commemorate Hangeul Day. Shinhan Investment & Securities has released a brand campaign video celebrating the history of the Korean alphabet, while Hana Securities is conducting experiential marketing in Seongsu-dong to promote its new mobile trading system, Hana Securities V.

KB Securities has received the Customer Satisfaction Management Award for 20 consecutive years, highlighting its focus on customized asset management and AI-driven consumer protection. In the fintech sector, Toss has completed a proof-of-concept for offline QR payments using stablecoins in collaboration with Kwangju Bank.

Samsung Asset Management is scheduled to host a webinar regarding 2027 market outlooks and ETF strategies, focusing on AI infrastructure such as semiconductor equipment and energy storage systems. Additionally, Samsung Securities is launching its second round of special issuance notes, offering a 1-year product at 4.3% per annum following the rapid sell-out of its first offering.