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[BUSINESS] · South Korea · 8 sources

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Hyundai and AutoInside launch Chuseok automotive promotions

Automotive companies in South Korea are launching various promotional events to coincide with the Chuseok holiday.

Hyundai Certified Pre-owned is hosting a ‘BIG Festa’ featuring discounts on approximately 200 vehicles, including popular models such as the Grandeur, Palisade, Sonata, and Avante, as well as premium Genesis models like the G80 and GV70. To mark its third anniversary, the company is also offering a special program to replace driver-side seat covers with new genuine Hyundai parts for select vehicles.

In the premium segment, the Genesis G70 is seeing significant popularity in the used car market, particularly among younger drivers. Data indicates that the early models (2017–2020) are highly sought after for their value, with 20-something males accounting for the largest share of buyers.

Additionally, the mobility platform AutoInside is running a ‘2026 My Car Shopping Festival,’ which includes a giveaway for a used Hyundai Avante (CN7) and discount coupons for participants.

Entities

AutoInside · Chungju · Genesis · Hyundai Certified Pre-owned · Hyundai Motor Company · Seocho-gu · Seoul