South Korean retailers launch seasonal promotions for exam season

Major South Korean retailers are launching seasonal promotions to support students ahead of the College Scholastic Ability Test (CSAT).

Starbucks Korea has introduced a variety of gift sets including clover-themed chocolates, chestnut cream rice cakes, and clover sand cookies. The company also released practical goods such as insulated lunch boxes and Bearista keyrings. The Injeolmi rice cake pie has emerged as a top seller, following the success of its predecessor which reached over 800,000 cumulative sales.

Coupang is hosting a “Sweet Shop” exhibition featuring approximately 15,000 food items. The promotion includes snacks, chocolates, and party foods from brands such as Lotte Wellfood, Godiva, and Mars. The event targets both exam-takers and customers celebrating November anniversaries, offering themed sections for exam encouragement and home parties.