South Korean SMEs target US market at Las Vegas K-Goods Fair

Approximately 140 South Korean small and medium-sized enterprises (SMEs) are targeting the North American market through the ‘K-Goods Fair’ held at ASD Market Week 2026 in Las Vegas. The exhibition features roughly 150 booths showcasing various ‘K-goods,’ including beauty and lifestyle products.

The event aims to serve as an export platform for Korean companies to expand their presence in North and Central America. Local officials, including the Mayor of Las Vegas, attended the opening ceremony. International buyers have expressed significant interest in Korean products, citing the rising global popularity of Korean culture, such as K-pop and K-dramas, as a driver for demand.

Some participants have already seen success; for instance, the CEO of Skin Plus reported securing a $2.5 million exclusive contract with a Latin American buyer during a previous ASD exhibition and aims to expand into major North American retail chains like Walmart and Costco through this event.