South Park rebrands as “South America” in satirical stunt

Creators Trey Parker and Matt Stone have launched a satirical rebranding stunt for the animated series South Park, temporarily renaming the show “South America.” The gag serves as a critique of tech giants Apple and Google following their decision to update map labels in response to a federal renaming order for a body of water.

The rebrand extends beyond a simple joke, with the official South Park Studios website updating its branding and altering references to the town name within episode descriptions. The stunt arrives ahead of the premiere of Season 29, scheduled for September 16, 2026, using deadpan corporate language to mock the reflexive nature of large technology companies.