SP Open tennis tournament features brand sponsorships and activations

The SP Open, a WTA 250 tennis tournament held at Parque Villa-Lobos in São Paulo, features various corporate partnerships and brand activations.

Prudential do Brasil has renewed its sponsorship of the tournament for a second consecutive year. The insurer has also expanded its involvement by sponsoring individual athlete Luisa Stefani, an Olympic medalist and former tournament doubles champion. Prudential’s presence includes interactive fan experiences such as a speed test for forehand power and social impact initiatives, including bringing youth from the Rede Tênis Brasil project to watch professional matches.

Additionally, CARE Natural Beauty, a brand under Grupo Granado, is participating in the event with a focus on wellness and skincare. The brand is offering exclusive product kits and hosting activations at the tournament. CARE is also organizing a watch party at its flagship store to connect the sport with beauty and well-being routines.