SP2B festival explores innovation and culture in São Paulo

The first edition of SP2B (São Paulo Beyond Business) is taking place at Parque Ibirapuera in São Paulo, bringing together discussions on innovation, technology, culture, and the creative economy. The festival features a diverse program involving specialists, investors, and artists to address transformations in the labor market and urban living.

The Museu Afro Brasil Emanoel Araujo is a key participant, hosting debates on the role of culture in building inclusive and sustainable cities. Program highlights include discussions on art, memory, and the cultural ecosystem of Ibirapuera, as well as lectures on the intersection of art, identity, and entrepreneurship.

Additionally, the event features the ADE SAMPA agency, which is showcasing 36 accelerated startups at the Bienal Pavilion. The festival also includes a Business Area for networking and various public workshops covering topics such as AI-driven UX design, sustainable fashion, and music production. The São Paulo municipal government is also participating, presenting initiatives related to smart cities and economic development.