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[BUSINESS] · Spain, France, United States, China, Mexico · 7 sources

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Spain projected to become world's most visited country by 2040

A joint study by Deloitte and Google predicts that Spain will overtake France as the world’s most visited country by 2040. The forecast suggests Spain could host 110 million international tourists annually, compared to an estimated 105 million for France.

In 2025, France maintained its top position by welcoming 102 million international visitors. Spain followed closely with 96.8 million visitors, marking a 3.2% increase from the previous year. Global international travel is expected to continue its upward trajectory, potentially reaching 2.4 billion trips by 2040.

While the tourism boom provides economic benefits, it has also triggered concerns regarding overtourism in Spain. In response, local authorities are implementing various measures: Barcelona aims to phase out short-term tourist apartments by 2028, and the Balearic Islands have introduced stricter regulations on alcohol consumption and party boats to mitigate the impact on local residents and resources.

Entities

Barcelona · Deloitte · France · Google · Spain

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