Spain's Marketing Industry Leverages AI and Top CMOs

A recent AEVEA‑Pulse 2025 study shows that 92% of Spanish companies regard events as a strategic marketing channel, with the human experience outweighing purely digital metrics. The report highlights that AI is reshaping event planning, yet the greatest value remains in facilitating personal connections.

Epsilon Technologies' Top‑253 Marketing Directors ranking for Spain, based on LinkedIn activity in the first half of 2026, identifies Beatriz Navarro (Renault) as the most influential CMO. The analysis underlines that senior marketers are now key drivers of corporate communication, combining brand messaging with personal storytelling to boost engagement and talent attraction.