Spain's top market research firms named in 2026 ranking

The European School of Business (Escuela Europea de Empresa) released the report "TOP 10. Mejores empresas de estudios de mercado de España en 2026". The study identified the leading market‑research and consumer‑analysis firms in Spain, with Dobuss, BeBrand and Kantar occupying the top three positions.

The ranking, which also lists Ipsos, GfK, NielsenIQ, Sigma Dos, GAD3, Zinklar and Two Much Research Studio, emphasizes the growing role of artificial intelligence and advanced data‑analytics methods—such as social listening and predictive modelling—in reducing business uncertainty and guiding strategic decisions like product launches and market entry.