Spain's tourism sector nears historic 100‑million‑visitor milestone

Spain is on track to surpass 100 million international tourists in the summer of 2026, a first in its history. The country recorded a record 96.8 million arrivals in 2025, up 3.2 % year‑on‑year, with visitor spending reaching €134.7 billion, a 6.8 % increase. Tourism now contributes about 13 % of Spain’s GDP and employs roughly three million people, accounting for 13.4 % of total employment.

Industry analysts say that data and artificial‑intelligence tools are becoming essential for maintaining competitiveness. Experts from Stratesys highlight three pillars: integrated intelligence platforms, demand‑forecasting models and AI‑driven operational decisions, arguing that early adopters will achieve higher efficiency and better customer experiences.