Spain's wine tourism sector sees service milestones and new promotional designs

Spain's wine tourism sector is seeing developments in both service longevity and promotional design. Wine Tours In Madrid is celebrating 11 years of providing enological experiences, offering routes through major Spanish wine regions including Ribera del Duero, Rioja, La Mancha, and Madrid. The company provides both single-day excursions and multi-day private itineraries that integrate gastronomy and cultural heritage.

In Galicia, Turismo de Galicia has selected posters by Valencian designers Ajubel and Helena Moreno to promote wine tourism across the region's five denominations of origin for 2027 and 2028. The selection was made through an alliance with the Francisco Mantecón International Poster Biennial. The initiative aims to boost tourism in the Monterrei, O Ribeiro, Rías Baixas, Ribeira Sacra, and Valdeorras wine zones by attracting visitors interested in viticulture and regional heritage.