Spain's World Cup victory fuels fashion buzz and Messi jersey controversy

Spain defeated Argentina 1‑0 in extra time to claim the World Cup title. In the aftermath, the match sparked two separate cultural stories. A Korean influencer who had attended the tournament in Mexico posted a video stepping on Lionel Messi's shirt, prompting criticism for disrespecting the player and the sport. At the same time, Spain’s winger Lamine Yamal drew attention during celebrations when his underwear – German street‑wear brand 6PM’s four‑corner briefs – was clearly visible, giving the label a surge of global exposure.

Both incidents highlight how the tournament’s high profile extends beyond the pitch, influencing social media reactions and fashion visibility.