Spanish 'clean look' hair style trend spreads in Brazil

The ‘clean look’ hair style, originating in Spain, is gaining traction in Brazil as a sleek, natural alternative to bulky volumizing brushes. The technique emphasizes a smooth, aligned finish while preserving movement, using lightweight serums, gels or other low‑fixation products applied at the roots to tame frizz without creating rigidity. Styling advice highlights preparing slightly damp hair, combing with fine‑toothed combs or soft‑bristle brushes, and applying a minimal amount of product to achieve a glossy, polished surface that lasts for hours.

The trend is being embraced by celebrities and digital influencers, who cite its versatility across hair types and lengths. Brands such as Schwarzkopf Professional have released video tutorials demonstrating the method, reinforcing its appeal as a practical, everyday look for both work and social occasions.