Coca-Cola, ElPozo, and Campofrío lead Spanish consumer brand rankings

The 2026 edition of the Brand Footprint report by Worldpanel by Numerator reveals the most frequently purchased consumer goods brands across various Spanish regions.

In Castilla y León, Campofrío leads with 6.9 million consumer reach points (CRPs), followed by ElPozo with 5.9 million and Coca-Cola with 5.1 million. In Andalusia, the ranking differs slightly, with ElPozo taking the top spot with 21.2 million CRPs, followed by Coca-Cola at 18.5 million and Campofrío at 17.2 million. In Cantabria, Coca-Cola is the most chosen brand with 1.1 million CRPs, followed by Campofrío and ElPozo, both at 900,000.

Nationally, Coca-Cola leads the classification with 121 million CRPs, ahead of ElPozo (112.5 million) and Campofrío (85.4 million). However, ElPozo maintains a higher household penetration rate in Spain, reaching 73.2% of homes compared to Coca-Cola’s 67.7%.

The study also notes that Spanish brands have seen a 1.2% growth in CRP, while international brands experienced a 1.6% decline. Among the top 10 national brands, only four—ElPozo, Campofrío, Casa Tarradellas, and Don Simón—achieved simultaneous growth in contact points, household percentage, and purchase frequency.