Spanish florists increase staffing for All Saints Day demand

Florists in Spain, particularly in Ourense, are experiencing a significant surge in activity ahead of the All Saints Day commemorations on November 1. To manage the high volume of orders and the time-intensive process of creating natural floral arrangements, some businesses are doubling their staff.

While demand remains steady, industry professionals note that the sector faces ongoing economic challenges. In Ourense, the Plaza de Abastos serves as a central hub for these seasonal sales. Customers, often older individuals, show a high preference for chrysanthemums due to their durability and appearance.

Economic analysis of the floral trade indicates that while certain products like orchids and roses offer profit margins between 40% and 50%, the industry deals with a complex value chain. Producers receive a small fraction of the final retail price, while florists must manage high risks related to product perishability and stock loss.