Spanish sports media launches new audience engagement initiatives

The sports podcast ‘Aquí hay pelotas’ from Diari de Tarragona has launched a new initiative to increase audience engagement through giveaways. To celebrate the upcoming match between Nàstic and Zaragoza, the program is offering two pairs of Preferente tickets to viewers who participate via YouTube by liking and commenting on their latest video.

Separately, the television program ‘El Chiringuito de Jugones,’ hosted by Josep Pedrerol, has moved to the Energy channel. The show, characterized by its high-energy, entertainment-focused approach to football news rather than technical analysis, debuted with a 5.4% audience share, which is noted as a significant success for a secondary digital terrestrial television channel.