Psychologist Lara Ferreiro Links Summer Vacation to Higher Couple Desire

Psychologist Lara Ferreiro explains that the summer break reduces daily stress and routine, allowing the brain to shift focus from survival to pleasure, which can increase emotional and sexual desire in couples. She notes that lower cortisol levels during holidays improve hormonal balance related to libido, and cites a rise in activity on discreet dating apps such as Ashley Madison during July and August.

Ferreiro adds that many people mistakenly attribute reduced attraction to relationship problems, when in fact chronic stress and exhaustion are often the main culprits. Studies she references estimate that 20‑45 % of people experiencing high stress report a significant loss of libido, a condition that typically improves once vacation rest and relaxation restore lower stress levels.