Spanish supplement brands expand gummy-format products

Spanish supplement brands are expanding their presence in the gummy format, targeting convenience and consumer preference for non-pill alternatives.

Jelly Pills has introduced creatine monohydrate in a gummy format. The product provides 3 grams of pure creatine per serving through two strawberry-flavored gummies, designed to assist with high-intensity physical performance and ATP regeneration without the need for powders or shakers.

Meanwhile, Vitaldin, part of the Mercadalia group, has launched its gummy supplement line in Lima, Peru. The expansion targets a rapidly growing market where interest in vitamin gummies rose 58.2% between the first half of 2025 and 2026. Consumers in Lima are increasingly seeking functional solutions for energy, immune support, and skin and hair care, favoring gummies because they are perceived as less medicinal and can be consumed without water.