Spanish television networks revive classic formats

Spanish television networks are increasingly relying on nostalgia by reviving established and historic program formats. This trend utilizes the existing brand recognition of past successes to secure viewership.

Recent examples include the return of ‘Me resbala’ to La 1 with Yolanda Ramos as host, and Telecinco’s revival of ‘El precio justo’ led by Carlos Sobera. Additionally, the game show ‘Grand Prix’ returned to La 1 in 2023 after an 18-year hiatus. The show’s relaunch was highly successful, drawing 2.6 million viewers and achieving a 26.1% audience share, eventually securing a fourth consecutive season by 2026 through a mix of classic elements and modern updates.