Spanish travelers adopt AI-driven KAYAK for detailed trip comparisons

A KAYAK survey found that 41% of Spanish travelers compare every aspect of a trip—price, schedule, location, baggage policies, cancellation terms and reviews—before booking. 73% of respondents spend more than an hour researching options, while only 5% spend less than half an hour. The study also shows that 45% are willing to spend more on vacations this year, provided their budgets are better optimized, and just 3% travel without any comparison. KAYAK’s European commercial director, Natalia Díez‑Rivas, said, “Nuestros datos señalan que, al planificar sus viajes, el 73% de los viajeros españoles dedica más de una hora a buscar opciones antes de decidirse por una.” The company promotes AI‑powered conversational planning tools to help users find the best options quickly and confidently.

These trends indicate a shift among Spanish vacationers toward strategic, data‑driven planning and higher spending on optimized travel experiences.