SPC launches fifth Senior Week to promote digital inclusion

SPC, a European family technology brand, is hosting the fifth edition of its Senior Week to mark International Day of Older Persons on October 1. The initiative aims to promote digital inclusion, healthy aging, and connectivity for seniors through technology designed to support autonomy without being intrusive.

A central part of this year's campaign is ‘The conversations we never had,’ which adapts the popular game ‘Never Have I Ever’ into a dialogue between grandparents and grandchildren. The goal is to encourage younger generations to learn about the personal histories and lives of their elders beyond their familial roles.

To support the initiative, the company is offering discounts on various devices, including smartphones and 4G smartwatches, from September 28 to October 4. In Spain, SPC currently holds 60% of the free market for basic mobile phones in the senior segment.