Special Olympics Poland launches #GrajmyRazem campaign

Special Olympics Poland has launched the #GrajmyRazem campaign, featuring portraits that pair athletes with well-known Polish public figures. The campaign uses posters that juxtapose the faces of Special Olympics competitors with celebrities such as Adam Małysz, Anna Lewandowska, and Otylia Jędrzejczak.

By selecting individuals with similar facial features, the initiative aims to challenge social stereotypes and prompt reflection on how people are judged based on appearance. The organizers intend to highlight that intellectual disability should not overshadow an individual's personality, skills, or achievements. Unlike traditional social campaigns, the celebrities do not act as ambassadors for the athletes; instead, both the athletes and the public figures are presented as equal protagonists in the campaign imagery.