Specialty dessert brands Senkyu and MILLI MILLI open new stores in Japan

Matcha specialty brand Senkyu (千休) will make its first debut in Fukushima, appearing at the "Shuichi Nationwide Delicious Food Expo" hosted by Usui Department Store from January 16 to 25, 2026. The pop‑up will offer a range of matcha‑infused sweets, including rice‑flour matcha financiers, matcha‑brown rice cookies, and rich matcha soft‑serve ice cream made with Uji tea.

Japanese confectionery company Shukurei Co. Ltd. is launching a new mille‑feuille concept store, MILLI MILLI, at Isetan Shinjuku on May 20, 2026. The shop features pastries built from 1,944 layers of French‑style puff pastry, presented in three flavours—matcha pistachio, yuzu vanilla, and lemon hazelnut—alongside additional items such as “pie‑sand” and “Turne”. The brand’s logo depicts a cheetah, symbolising lightness and elegance, and the opening includes a promotion offering a limited‑edition tote bag for purchases over ¥8,640.