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[BUSINESS] · United States · 2 sources

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Spectrum secures multiyear connectivity deals with South Carolina and TCU Athletics

Spectrum has entered into multiyear partnerships with both South Carolina Athletics and TCU Athletics, serving as the official internet, wireless, and television service provider for both institutions.

In South Carolina, the agreement includes providing video services at the renovated Williams-Brice Stadium and naming rights to a new student club opening in 2027. The partnership also features field-level branding, LED signage, and integration with the Cockpit App, alongside sponsorship of the Carolina Calls coaches show.

At TCU, Spectrum will serve as the official connectivity provider and the presenting sponsor of the Frog Walk. The deal includes on-field logos and LED signage at Amon G. Carter Stadium, branding at Schollmaier Arena, and branded charging stations for fans. The partnership extends visibility across various sports, including basketball, baseball, and volleyball.

Entities

Learfield · South Carolina Athletics · Spectrum · TCU Athletics

Sources