Tom Holland and Zendaya lead global promotion for Spider‑Man: Brand New Day

Tom Holland and Zendaya are front‑running the worldwide press tour for the fourth Spider‑Man film, Spider‑Man: Brand New Day. The movie, directed by Destin Daniel Cretton and co‑written by Chris McKenna and Erik Sommers, continues Peter Parker’s story four years after the spell that erased his identity. Holland returns as Peter Parker and Zendaya as MJ; the cast also includes Sadie Sink, Jon Bernthal, Mark Ruffalo and Michael Mando.

Key promotional stops have included a red‑carpet premiere at Rome’s Castel Sant’Angelo (Italy) on 24 June, a German fan event in Berlin (Germany) on 22 June, and further appearances in Madrid, Amsterdam and other European cities. Media coverage has highlighted Zendaya’s fashion choices – a vintage Versace dress in Rome, a sporty Coach look and a custom black Louis Vuitton leather set in Berlin – as well as Holland’s coordinated outfits from Prada and Celine.

The film’s release dates have been confirmed for late July 2026 (Italy: 29 July; Brazil: 30 July; other markets: 31 July). Tie‑ins accompanying the campaign include a limited‑edition M&M’s combo, a Cinemark pre‑sale combo in Brazil, and an Element‑Disney merchandise line. Holland also teased that the movie’s villain will be “different from anything Marvel has done before.”

Overall, the campaign blends classic Hollywood red‑carpet spectacle, viral moments such as a Muppet web‑shooting gag on a Spanish talk show, and extensive fashion coverage, building strong anticipation ahead of the summer release.