Spider-Man: Brand New Day faces criticism over Samsung product placement

The newly released film *Spider-Man: Brand New Day* has sparked a wave of fan criticism due to extensive Samsung product placement. Viewers note that the protagonist, previously shown using Sony Xperia devices, now exclusively uses Samsung Galaxy foldable phones. The shift stems from a paid cooperation agreement between Samsung and Sony, requiring main characters to feature Galaxy devices such as the Z Fold‑8 and Flip 8.

Reddit users describe the film as feeling like “a single large Samsung advertisement,” and the controversy has grown as the partnership extends beyond the movie, with lead actors Tom Holland and Jacob Batalon appearing in Samsung commercials that promote the same devices. Approximately 165 companies are visible in the film, ranging from subtle to overt brand appearances, intensifying the debate over commercial influence in blockbuster cinema.