Spider-Man: Brand New Day launch sparks dog adoption campaign in Italy

Marvel's upcoming film Spider-Man: Brand New Day is set to debut in Italian cinemas on 29 July 2026, four years after the events of No Way Home. New behind‑the‑scenes footage released online reveals details about the cast and plot, confirming the return of Tom Holland as Peter Parker and the addition of new characters.

To promote the summer release, Sony Pictures Italy partnered with Holland and co‑star Zendaya on a public campaign encouraging the adoption of four dogs from a Roman shelter. The puppies, named Marvel, Misty, Morris and Chantal, were highlighted in social‑media posts by the actors, aiming to raise awareness of stray‑animal abandonment during the peak summer months.