Spider-Man film 'A New Day' promoted in Brazil with Kayak campaign and possible Yelena Belova cameo

Kayak launched a promotional campaign tied to the upcoming Spider-Man film "A New Day," encouraging Brazilian fans to plan trips to New York, the iconic setting of the superhero’s adventures. The campaign runs from July 6 to August 14 and includes digital ads, social‑media content and price‑alert tools for flights and hotels, coinciding with the film’s Brazilian theatrical release on July 29.

Marvel Studios head Kevin Feige hinted at a surprise appearance in the same film during a Bilibili World event in Shanghai, suggesting that Yelena Belova, played by Florence Pugh, could appear before her confirmed role in the upcoming Avengers: Doomsday. Feige stopped short of confirming the cameo, but the speculation has heightened fan interest ahead of the movie’s debut.