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[BUSINESS] · Mexico · 2 sources

Spider-Man promotions boost Mexican baseball and McDonald's offers

The Diablos Rojos baseball club in Mexico announced a partnership with Spider‑Man that will feature special entertainment during its July 24‑26 series against the Águila de Veracruz at Estadio Alfredo Harp Helú. The collaboration is part of a broader effort to link the upcoming Spider‑Man film release with the sport and attract younger fans.

McDonald’s Mexico launched a Spider‑Man Happy Meal (Cajita Feliz) on July 7, 2026, offering a collection of ten mini‑backpack key‑chain toys inspired by different Spider‑Man costumes. Each meal, priced between 99 and 135 pesos depending on the menu item, includes one randomly selected key‑chain. The promotion runs while supplies last, aligning with the film’s Mexican theatrical debut on July 29, 2026.