Spider‑Man: Brand New Day tie‑in with Kappa Sushi launches in Japan

Kappa Sushi (Kappa Create Co.) will run a "Spider‑Man: Brand New Day" collaboration from July 23 to August 16 2026 at all its Japanese restaurants. App members who spend ¥3,500 or more receive an original movie sticker, and the campaign includes a special in‑store voice announcement by Japanese dub actor Junya Enoki, digital photo frames, QR‑code‑linked wallpapers, themed touch‑panel videos, and a social‑media contest offering original merchandise.

The film "Spider‑Man: Brand New Day" opens on July 31 2026 in Japan and the United States. A character‑relationship chart has been released, showing returning figures such as MJ and Ned alongside new villains including Scorpion, Boomerang, Tombstone and a mysterious hooded adversary. The movie also introduces Frank Castle (The Punisher) and features heightened street‑level conflict involving NYPD and Damage Control.