Spirits companies target travel retail growth at TFWA Cannes

Major spirits companies are expanding their presence in the global travel retail sector, with upcoming presentations scheduled for the TFWA World Exhibition & Conference in Cannes.

Brown-Forman is increasing investment in premium travel retail experiences. The company will debut its “Be A Traveller, Not A Tourist” digital engagement tool, which provides travelers with city recommendations. The brand is also focusing on its Jack Daniel’s portfolio, utilizing data-driven digital targeting and high-impact media programs in major hubs such as London, Dubai, and Seoul.

Halewood Artisanal Spirits is launching a new ready-to-drink (RTD) range under the Dead Man’s Fingers brand to meet the demand for convenient, portable formats in airports and travel environments. The 250ml range includes Spiced Rum & Cola, Golden Spiced Rum & Light Cola, and Cherry Rum & Cola. Additionally, Halewood will showcase its Whitley Neill gin and Scotch whisky from its Bonnington Distillery in Edinburgh.