Sporsora announces new strategic initiatives for sports economy

Sporsora, the sports business association, has announced several new strategic initiatives during its annual Garden Party at Roland-Garros. President Raymond Bauriaud outlined plans to increase the organization's influence in the 2027 presidential election debates, emphasizing the economic importance of the sports sector.

Key upcoming projects include a study on outdoor and mountain sports practices in collaboration with Union Sport & Cycle and France Outdoor, aimed at the 2030 Winter Olympics. Sporsora will also partner with the CNOSF to help sports federations modernize their economic models. Additionally, the association will lead a working group for the Ministry of Sports focused on responsible sponsoring, aiming to establish measurable climate commitments with major advertisers.