Sport Club Internacional inks Shopee deal for games vs Corinthians, Palmeiras

Sport Club Internacional announced a new master‑shirt sponsorship with e‑commerce platform Shopee for its next two fixtures. Shopee will appear on the club's kit for the Copa do Brasil round‑of‑16 match against Corinthians on Thursday, 6 July, and the Brasileirão 22nd‑round clash with Palmeiras on Sunday, 9 July, both in São Paulo.

The partnership includes a promotional "8.8" campaign that will provide R$ 18 million in coupons and additional free‑shipping vouchers through the Shopee app. An exclusive coupon will be printed on the shirt for the Sunday match, timed with Father's Day. Club officials said the deal helps diversify revenue after the termination of the previous master sponsor, Alfa, earlier this year. "We are opening the club to new market formats and converting visibility into results," said Alexandre Godoy, director of B2B business. Shopee’s Brazil marketing director Felipe Piringer highlighted the campaign’s reach to Brazilian fans, while vice‑president of marketing Nelson Pires emphasized the strategic importance of the partnership for the club’s growth.