Sport Zone launches back-to-school campaign and ergonomic backpack guide

Sport Zone has launched its “Regressa em Grande” (Return in Style) back-to-school campaign, developed in collaboration with the creative agency Manifesto and media planning by ZenithBR. The campaign focuses on the multifaceted nature of child growth, linking the seasonal need for new clothing and gear to physical, social, and emotional development through sports.

As part of this initiative, the retailer has provided specific ergonomic recommendations for selecting school backpacks. To ensure student comfort and health, Sport Zone advises that backpacks should be sized according to the student's height, featuring adjustable, wide, and padded straps. The company recommends that the total weight of the backpack should not exceed 10% of the student's body weight and that weight should be distributed evenly across both shoulders to prevent physical strain.