SPORTEL Monaco 2026 to address sports media and AI trends

The SPORTEL Monaco 2026 conference, scheduled for October 19 and 20 at the Grimaldi Forum, will address the rapid evolution of the global sports industry. The summit focuses on how rights holders, broadcasters, and technology providers can maximize content value within an increasingly fragmented digital ecosystem.

Key themes include the shift toward direct-to-consumer models and the transition of artificial intelligence from an experimental phase to practical integration. Discussions will cover how AI can enhance content creation, fan engagement, data analysis, and commentary while maintaining authenticity.

Other major topics include the impact of changing consumer behaviors—specifically among younger audiences who favor short-form content, social platforms, and gaming—as well as trends in live sports betting, esports, and the shift from B2C to B2B2C business models.